About Us

Welcome to Bite Time! We're more than just a fishing brand; we're a passion project born from countless hours on the water, chasing that rod rattling bite. Like you, we live for the thrill of the strike, the bending rod, and the sheer joy of a day out on the water. 

For years, myself, Mick and my co-founder Luke found ourselves searching for lures that consistently delivered - lures that stood up to the toughest conditions, mimicked natural prey perfectly, and gave us that undeniable edge. When we couldn't find exactly what we needed we decided to create it. 

Bite Time is something we want to be more than just a product, we aim to create a community. We love seeing your catches, hearing your stories, and sharing in your fishing adventures. 

We invite you to explore our range of lures and discover the Bite Time difference for yourself. Don't forget to tag us on Facebook and Instagram with your catches - we can't wait to celebrate your success! 

Tight Lines, 

The Bite Time Team 

Mick & Luke